A simple guide to making content that feels like a friend's recommendation — not an ad.
MOFU MOFU is a Malaysian super premium cat kibble brand. We specialise in slow-baked recipes made with fresh meats and 0 additives — gently baked at 90°C for up to 12 hours in small batches, never extruded and never rushed, so more of the natural nutrients and flavour stay in the bowl.
We cook for cat parents who genuinely care about their cat's health — the ones who read the label, want real ingredients, and want to feel good about what goes into the bowl every day. No loud claims, no gimmicks. Just clean, honest food.
Modern cat food is often loaded with meat meal and additives just to seduce picky cats. We choose a different path: real, wholesome ingredients that keep cats in good health and help them live longer, happier lives.
Your job is to bring that to life — with your cat, your voice and your real experience.
Create authentic, engaging short-form content that introduces MOFU MOFU naturally into your everyday life as a cat owner. We want content that feels like a genuine recommendation from a cat lover — not a scripted advertisement — and that fits naturally with your cat, your routine and your personality.
Keep it organic, relatable and honest — real moments over perfect production. The best videos feel like a real problem → solution story: a fussy eater, an itchy or sensitive tummy, a dull coat, a picky mealtime. When it feels real, it lands.
Your content should make viewers:
"A cat parent sharing something they genuinely like."
"A brand forcing you to buy something."
We have 2 flavours / formulas:
Depending on the product you receive, you may highlight these universal selling points:
Think "I'm sharing something I discovered for my cat" — not "I'm making an advertisement for cat food."
Format
Deliverable
We don't want a video where the creator talks about cat food for 40 seconds. The cat should be part of the story. Capture natural footage such as:
MOFU MOFU is Warm. Premium. Honest. Cat-loving.
Our philosophy: Uncompromising longevity.
Friendly and caring — like talking to a fellow cat parent.
Quality you can see, smell and feel — without being flashy.
No exaggerated claims. Say only what's true.
Everything is about the cat's wellbeing, first.
Everything you need is ready in your affiliate dashboard — marketing kits, brand assets, hook ideas and ready-to-use scripts. Film it your way, then post your video with your own story, your promocode and your affiliate link.
Sign up to access your own affiliate dashboard.
The objective isn't just views — we want to build long-term relationships with creators who can genuinely introduce MOFU MOFU to their audience. Creators who perform well may be considered for:
We don't choose creators purely on follower count — authenticity beats follower count. A creator with 5,000 highly engaged cat-loving followers can be more valuable than one with 100,000 with no real connection to their audience.
We're especially interested in creators who have: